80% of a fantastic images is a fantastic model to help with her professionalism and knowledge of her craft. The photographer takes advantage of how the light bounces and dances of her skin, face and figure. once that connection is made she can sell anything. The photographer takes the light, modifies through a slew of different methods such as soft boxes, umbrellas, scrims, white foam core, etc. creating also gobos and light blockers to provide the correct shadow/highlight ratio for a given situation. Though technology has advanced more and more every year, the creative process, knowledge and professionalism falls on the shoulders of the person behind the camera. Whether it be head shots, fashion, portfolios or product, the right team makes for an outstanding images!