Rich was born and raised in the San Francisco Bay Area of California. He attended University of California at Santa Cruz for his Bachelors in Art and Photography. From there he worked at a local camera store expanding his knowledge of photography. A ten year jaunt to Boston for a change of scenery came next along with wonderful photography opportunities. Late in 2013 Rich moved back to the Bay Area to be closer to family as his parents got older and his brother had gotten married. In October of 2015 Rich is getting married and starting a family as well in Martinez, CA.