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Product Photography - The Basics

Product photography is crucial to any business that intends to market their goods online or in print. Product photography styles range from the more simple representational shots to the more artfully crafted depictions of the product. Many product photographers shoot in a controlled studio, however depending on the product and the look/feel desired for the photos (particularly for customers who want a more authentic or (often) lower costs option) product photos can often also be shot on location. The types of shots can vary in style from modeled products where an actor models the product to more simple shots of the product captured in a white box or in front of a seamless backdrop. Many product photographers do extensive post on the images to make sure that they are ready to publish.

by SmartShoot
John Maynard

Tips for Product Photography


Define Your Goal

What is it that you want photographed and how do you want the finished image to look. These questions will determine the scope and complexity of the job.


Experience Matters

Choosing a photographer with a track record of excellent work is often a great choice. An experienced professional will be able to help guide you through the process and help you make the decisions that are right for your particular project. Consider cost and the total package of finished images. The right photographer will try and work within your budget, suggesting ways to accomplish your goals with the budget you have to work with.


Post Production

Post production is as important as the initial photography. All product images need adjustments and retouching to make them shine. Some concepts require extensive Photoshop work with backgrounds composited in post. Make sure you choose a photographer who offers the ability to finish the job (including post-production) and deliver images that go beyond your expectations.



Does the photographer have a professional studio? Does he listen to your input and concerns? Is he or she easy to work with?

by John Maynard

How much does Product Photography cost?

The cost of product photography correlates to the complexity of the shoot. If the product requires a studio shoot versus a shoot on location, you'll need to include the cost of renting the studio. If the shoot requires additional help (models, extras, stylists, rentals, etc) those costs are extra. Post productions processing and touch ups factor extensively in to the cost of the shoot. Be sure to consider where you would like this product to be published. Is this for internal purposes? Print? Web only? These will help the product photographer determine the budget and price.

Find a Product Creative near you!

SmartShoot brings the power of professional photos and videos.

We help businesses and individuals find and collaborate with professional freelance photographers and videographers. Our creatives have delivered over 80,000 projects around the globe.

An example project

10 - 15 Simple Product images needed

A simple product photo shoot can be done at your location with a seamless background provided by the photographer and simple lighting.

Suggested Price: $600

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