More than ever before, customers expect and desire a more interactive experience when they search for a product or service online. Website visitors want to understand how a product or service works, and how it will benefit them. Product demonstration videos allow people to evaluate the product or service they are considering purchasing.
Demonstration videos have changed the way people evaluate and purchase products and services. There are many benefits to using a product demonstration video, among them:
Your demonstration video should prove a single or a limited set of points. Do not overwhelm your viewers with too much information.
Make sure the video leads with your strongest point to get the view’s attention.
Know your audience, their needs and what questions they might have about your product or service.
Your entire video should concentrate on presenting your product or service. Avoid tangents that take you away from your goal.
Make sure your video addresses the issues faced by your prospects and customers.
Remember to use customer stories, recommendations, and/or references.
Make sure your demonstration video has some spice such as humor, quotes, or props. Humor helps your audience relax and feel comfortable with you. Quotes can make your demonstration video more interesting. Just make sure they are relevant to your product. Props clarify points and make specific features of your product or service stand out.
The price of your product demonstration video will vary depending on style, length, and whom you choose as the producer. Generally speaking, the price of a demonstration video ranges from $350 to $3,000 per minute, but can be as much as $10,000 per minute. A full package can include scripting, storyboarding, voiceovers, sound design, video marketing, and more. Pricing also depends on style, length, and number of people involved in the project. Many professional demonstration video producers ask for 50% up front and the remainder upon delivery of the video.
There are no standard certification procedures to help you determine if you are dealing with a qualified professional product demonstration videographer. Therefore, you need to evaluate candidates based on their work, references, and unique style. Remember that the best way to come to a decision is not by price alone. Making a decision based upon a price quote alone can result in hiring a videographer that may not live up to your expectations.
Since there is a wide variety of styles from which to choose, make sure to ask the videographer to see a completed product demonstration video they have done. Some demo tapes only compile clips from their best product demonstration videos. Make sure to view several examples of their videos so you know that the quality is consistent. Make sure all color and text is clear and the video has a professional appearance.Steps to hiring a product demonstration videographer:
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An example project
2-3 minute Product Demo video
Product Demonstration videos are a great way to introduce consumers to a new product or service. There are many approaches to creating a product video, and many talented videographers and production companies that specialize in product demo videos. Let your videographer know who the target audience is, what problem the product/service solves, what assets they will be able to use during the shoot (product, engineers, users, product manager, customers, etc.) and be sure to share any example of product demo vidoes with a style similar to what you want to achieve.
Suggested Price: $2000