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What are Product Demonstration Videos?

More than ever before, customers expect and desire a more interactive experience when they search for a product or service online. Website visitors want to understand how a product or service works, and how it will benefit them. Product demonstration videos allow people to evaluate the product or service they are considering purchasing.

Demonstration videos have changed the way people evaluate and purchase products and services. There are many benefits to using a product demonstration video, among them:

  • Product demonstration videos give customers a virtual experience of using the product or service and the benefits of doing so.
  • Product demonstration videos answer possible customer questions about your product or service.
  • Production demonstration videos persuade people to take action – “buy” or “learn more” – with clickable options.
  • Product demonstration videos provide valuable content for customers to share with their friends, family, etc. who might be looking for similar products.
  • Product demonstration videos promote your product effectively by sharing solutions in simple terms your audience will be able to understand.
  • Product demonstration videos can increase your conversion rates by quickly catching your viewer’s attention and encouraging them to buy your product or subscribe to your service.

by SmartShoot
Nick Nessa

Tips for Product Demo Videography



Your demonstration video should prove a single or a limited set of points. Do not overwhelm your viewers with too much information.


Know your strengths

Make sure the video leads with your strongest point to get the view’s attention.


Product demographics

Know your audience, their needs and what questions they might have about your product or service.


Stay on target

Your entire video should concentrate on presenting your product or service. Avoid tangents that take you away from your goal.


Be relatable

Make sure your video addresses the issues faced by your prospects and customers.



Remember to use customer stories, recommendations, and/or references.


Spice it up

Make sure your demonstration video has some spice such as humor, quotes, or props. Humor helps your audience relax and feel comfortable with you. Quotes can make your demonstration video more interesting. Just make sure they are relevant to your product. Props clarify points and make specific features of your product or service stand out.

by SmartShoot

How much do Product Demo Videos cost?

The price of your product demonstration video will vary depending on style, length, and whom you choose as the producer. Generally speaking, the price of a demonstration video ranges from $350 to $3,000 per minute, but can be as much as $10,000 per minute. A full package can include scripting, storyboarding, voiceovers, sound design, video marketing, and more. Pricing also depends on style, length, and number of people involved in the project. Many professional demonstration video producers ask for 50% up front and the remainder upon delivery of the video.

Hiring a Product Demo Videographer

There are no standard certification procedures to help you determine if you are dealing with a qualified professional product demonstration videographer. Therefore, you need to evaluate candidates based on their work, references, and unique style. Remember that the best way to come to a decision is not by price alone. Making a decision based upon a price quote alone can result in hiring a videographer that may not live up to your expectations.

Since there is a wide variety of styles from which to choose, make sure to ask the videographer to see a completed product demonstration video they have done. Some demo tapes only compile clips from their best product demonstration videos. Make sure to view several examples of their videos so you know that the quality is consistent. Make sure all color and text is clear and the video has a professional appearance.

Steps to hiring a product demonstration videographer:

1. Gather a list of two or three possible videographers

  • Ask for references.
  • Ask how long they have been making demonstration videos. Amateurs can be talented and offer a cheaper price, but just know what you are getting is not a seasoned professional.
  • Ask for a production timeline, including how long it will before the edited video is completed. The turnaround time for a professionally produced product demonstration video should be no longer than 4 to 5 weeks for each 2 minutes of video time, with every additional minute adding an extra two weeks of production.
  • Ask for their price and payment schedule. Compare different pricing packages offered by different videographers and see what suits your budget the best.

2. When you think you have found someone who meets your needs...

  • Visit their place of business if they're local, and ask them to show you some of their previous work. This will give you an idea about the videographer’s skills and creativity.
  • Make sure your selected videographer has a professional team, equipment, and cameras along with skills are you need.
  • Let your videographer know if you have specific requirements, ideas, or needs.
  • Make sure you share your budget and ask if there are features you can provide, such as the script, which will decrease your cost.
  • Ask for a detailed quote prior to signing a contract. Make sure the contract includes any additional charges for editing or revising your video.
  • Be sure you are satisfied with all of the details before you hire anyone.

Find a Product Demo Creative near you!

SmartShoot brings the power of professional photos and videos.

We help businesses and individuals find and collaborate with professional freelance photographers and videographers. Our creatives have delivered over 80,000 projects around the globe.

An example project

2-3 minute Product Demo video

Product Demonstration videos are a great way to introduce consumers to a new product or service. There are many approaches to creating a product video, and many talented videographers and production companies that specialize in product demo videos. Let your videographer know who the target audience is, what problem the product/service solves, what assets they will be able to use during the shoot (product, engineers, users, product manager, customers, etc.) and be sure to share any example of product demo vidoes with a style similar to what you want to achieve.

Suggested Price: $2000

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