Fashion Photography for online and print Fashion Photography is a blend of two art forms and should accentuate the perfection of both apparel and portraits. Neither medium is stagnant. As the two mature and change, they work together to compliment the beautiful range and identity of each. Fashion photography itself is constantly changing, uniquely encapsulating the rotation and repetition of time. What is currently considered to be chic in the apparel industry today is merely a fresh take on yesterday’s style (i.e. when bell bottoms returned in the nineties). With the help of an Editorial Fashion Photographer, designers and clothing aficionados can record the history of clothing, perfect present day fashion and predict the fads of the future. Madeleine Vite has analyzed the the transformation of clothing throughout the decades. Her background allows her to shoot models in cutting-edge styles, allowing society a glimpse of what is to come.