Lee Cummings started STR8FORWARD MEDIA in 2013 and is the President, Director and Executive Filmmaker. He created STR8FORWARD MEDIA to provide engaging and high quality video to small businesses at an affordable price. “We recognized the need for affordable video solutions for business marketing in our community. So, we formed STR8FORWARD MEDIA to bridge the gap and make video more accessible to every business.” —Lee Cummings, President STR8FORWARD MEDIA Lee has had a camera in his hand since he was nine years of age and has always had a passion for movies. Lee graduated from UC Davis with a BA in Theatre which covered a full spectrum of performance practices including acting, directing, choreography and design with a vibrant mix of styles. After graduating from UC Davis, Lee continued to pursue his career and interned and worked with movie legends like Spike Lee, Robi Reed-Humes, and Eric Blakeney, Executive Producer and Head writer on 21 Jump Street and Gun Shy. “Breaking the Fourth Wall” has given him deep insight into the work of film. Lee has a unique understanding of visuals, a keen advertising sense and a will to create a beautiful commercial, advertising piece, short-film, or music video that will fit within your budget. Lee lives in the California Wine Country with his beautiful wife Kerry, 2 Children and 2 Dogs.