I am a universal filmmaker who is well versed in all film genres, technological demands, and creative solutions that needs to be taken into consideration, when the goal is to produce an attractive and effective video. I like to be challenged by the ideas, creative execution, and original approach. Originality is often simple and elegant; however, the pathway to this elegance and breathtaking simplicity might be very complicated and time-consuming. It's rarely cheap and short if you think in the terms of resources and time. Look at any Target commercial and you would know what I am speaking about.