The first step to outstanding portrait work is to know your subject. I take considerable time to get to know the person we are placing before the camera. if I am to portray them I need to know something about them. Often when providing portrait work the person featured isn't the end user of the image but is being used to promote a client's business. In this case it is important to flesh out exactly what a client wants the images to say. How do they want people to feel when they view the images. then it is job to deliver that idea in pictures to my client!