James Strack studied fine art in Cape Town and since finishing in 2001 has been photographing in the commercial and advertising industry for over 12 years. A recent change of focus, shifted his expertise to Johannesburg as a central location to access the rest of South Africa and the world. Photography takes focus, we ask what do we want people to feel? Delight, surprise, love, connection? Then one begins to photograph around the intention, so as to deliver a harmonious, natural experience for all and to last well into the future! Having been behind the camera for over a decade, James still holds true to the perfection of that perfect moment, created by the subtleties of ever changing light and emotions through out the day. Memories are captured and preserved in moments behind the lens, which is the lifestyle of his photography. His background in beauty photography, honed his appreciation for flattering light and subtle changes in capturing his subject. A passion that today extends into every day when behind the his camera and his life!