I am director/writer/editor based in Los Angeles who has directed a wide variety of projects, from commercials to promos to music videos and even a feature film. I am very confident in my storytelling skills as a result of working in so many different mediums. The way I work with a client is, I like to first get a very clear idea of what his/her vision is and then figure out a way to bring that to life. I would ask you about the target audience so that the promo is in line with that marketing to that specific audience. I'm also really good at directing non-actors; I think the most important thing is to be yourself and speak from your heart. Audiences connect with passion, so if you are passionate about your product or service, they will be too.