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Event Photography - The Basics

Event Photography is fast rising as an immensely useful tool to help promote and record your business events. In a highly competitive market environment, inventive and innovative strategies are required to ignite publicity, spur sales and grab maximum attention. Businesses use event photos to help capture and capitalize on special events including new product launch parties, celebration parties for sales distributors and in-house sales teams, special exhibitions, award ceremonies for achievement of sales targets, motivational or educational seminars for employees, shows and conferences and other marketing and promotional events. Event photography requires proficiency and experience. The ability to capture the experience (not just take pictures) is what separates a professional event photographer from a regular photographer with a digital SLR camera. A skilled event photographer will know how best to capture the event and will bring the right equipment, from backup cameras and memory cards, to lighting and backdrops.

Nick Otto

Tips for Event Photography



When considering an event photographer, look at how well they can shoot in different types of light. Some events will require properly lit on-camera flash, while others might be all natural light. Working when a photographer who is flexible and who can shoot in different environments is key.


Creative Angles

When shooting event photography, many people just walk around an event and snap some nice event pictures. When hiring a professional, look for someone who goes the extra mile to capture those really unique angles and hidden opportunities that can bring your event to life.


Important Personal Qualities

It's important to hire someone who can do the job and get wonderful pictures while not disturbing the event. Most importantly, look for a photographer who is a problem solver and who will work with you, not against you, to get what you are looking for out of your event photos.

by Nick Otto

How much does Event Photography cost?

Event photography can be priced by the hour and by the event. In all cases, it is important to make sure that thorough research is done before hiring an event photographer. Important things to consider when looking at event photography pricing is the duration of coverage, the deliverables (prints or digital files) and any additional technical expertise (lighting especially). You can hire an amateur event photographer for a few hundred dollars or you can leave it to the pros which usually start around $100 per hour.

Find a Event Creative near you!

SmartShoot brings the power of professional photos and videos.

We help businesses and individuals find and collaborate with professional freelance photographers and videographers. Our creatives have delivered over 80,000 projects around the globe.

An example project

Half-Day Event Photography

Hire a professional event photographer for a half day to cover your event. Cost will usually include their time, light retouching and digitally delivered images.

Suggested Price: $500

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