With its ability to combine pictures and sound, video is a powerful communication medium. Video is extremely effective for information delivery, making a prime educational tool. Educational videos serve as alternatives to other teaching methods. Many educational videos are part of a long series. For example, films demonstrating mathematical principles and problems tend to be episodic – each episode is devoted to a specific principle and corresponding problems.
There are many advantages associated with using educational videos, including:
Before deciding if an educational video will meet your instructional needs, you should ask and answer the following questions:
Define the purpose of your video and then make sure the video meets this purpose.
Most tutorial and educational videos get a little dry if they are long winded or throw too much at the viewer. It's best to render down the information that you wish to get across down to it's simplest form. Depending on the lesson or tutorials that you wish to make, you may need to produce a few videos or an educational video tour or series.
It is a good idea to accompany photographers as they shoot your video to make sure they get everything the way you want it.
Make sure the video keeps it simple. Remember that your video tells a story without your needing to state everything.
Ask for the use of on-screen text to emphasize and support what is presented.
Many video production companies ask to see a script or at least an outline before they will estimate the cost of producing your video. It may take a lot of time and effort to produce a quality video program, so you need to decide what level of quality you can afford. An educational video production involving script, voice talent, and illustrating footage usually runs between $800 and $1000 per minute.
Editing a video is the creative process where all the various parts filmed are put together into one, coherent, comprehensive program. Editing is time consuming. It takes at least one hour of editing time for one minute of finished video. That means that for a five-minute video, it takes a minimum of 5 hours of editing time. If you wish to include special effects, the amount of time can double.
The cost is dependent on the content of the video. If the educational video consists of a person speaking while demonstrating a process with no script, narrator, or special effects, and one that needs very little editing, it will cost less.
Ask other educators if they know of local video production companies they or their contemporaries have used. You can also research the internet and check out area video production companies. Review their websites and see if they have produced educational videos and have posted any examples of their work. When you think you have found a video produce that meets your needs, make sure that you ask to see an actual tape to ensure the videos shown on their site are theirs. Ask for references and make sure you contact them for their opinion of your chosen video producer.
Use this quick list to make sure you have covered all the bases before choosing your video producer.
Remember that producing an educational video can be a lengthy process. It can take several months from conveying the concept to your chosen video producer until the last edit it complete. It is a good idea to find a video producer as soon as you think you may need one, even if that need is not immediate.
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An example project
4 Minute Educational Video Needed
List the type of educational or tutorial video you would like shot and what you have in mind for the location, length and if there is a need for assets of music. Be sure to list if you are interested in a series of if this is just a one off video. Samples are great to have as well. Be sure to ask if the creative can shoot on one camera or two and that you are looking for someone with educational video experience.
Suggested Price: $1000