When OneTable needed a video to position their brand, they came to Refilmery to make a succinct, cinematic series of personal narratives. We created an anthemic brand video to spearhead their campaign – an ode to the Friday night Shabbat dinner. Vignettes Building on the brand video, we were able to create additional value out of the same shoot by producing these vignette narratives to captured the diverse experience of OneTable participants. These videos were reformatted into bite-sized clips to share across social media, and were incorporated into a guest blogging campaign. The featured participants wrote about their experiences with the OneTable platform alongside the launch of their specific video.