Kevin Cruz is a Vancouver-based commercial and portrait photographer obsessed with crafting compelling narratives through light, composition, colour, and emotion. Kevin’s approach to photography is grounded in relationships - focusing on building authentic connections with his subjects to spark the creative process. He firmly believes that the whole is greater than the sum of its parts, and because of that, he seeks to surround himself with ambitious and inspiring people. He is dedicated to uplifting those around him by creating impactful work that is rooted in honesty, vulnerability, and creativity. Entrenched in his ethos is the belief that new experiences breathe life to new ideas, and therefore he always seeks to step outside of his comfort zone to grow as an artist. If you have a story to tell, a voice to be heard, or just a drive to create something beautiful, Kevin would be honored to help breathe life to your vision. Every photo he takes is the culmination of his journey as a creative – a journey that he would love to share with you.