Commercial photography encompasses a wide range of photography. It generally refers to photographers that specialize in advertising or corporate work. Commercial photographers generally work for companies either on staff or as subcontractors. Commercial photographers usually take on more complex shoots that involve a full commercial studio and the most expensive cameras and gear in the industry, along with support teams, photo stylists, lighting specialists and more. When they take a photo, you know that they have spent a lot of time and planning to get the perfect shot. Most commercial photographers have a wide range of experience and are just as comfortable shooting in a commercial studio environment as they are in a desert landscape on the rim of the Grand Canyon. They have studied their craft over several years, often apprenticing with the top photographers in the world. They are often highly creative people that see the world from both a technical view and as an artist. Commercial photographers often team up with graphic artists to combine their work with a creative team that enhances the photo to fit the needs of a highly demanding client. Commercial photography can cover several genres of photography, from highly detailed product photography, to exotic sports cars, to fashion and catalog photography. Many commercial photographers are in heavy demand, attracting clients because of their unique style and professional reputation.by Michael Allen
The best method for selecting a commercial photographer is to consider the purpose of the shoot, what you have in mind for the images, your budget and timeline. Look for a photographer whose portfolio has examples similar to what you're looking for.
Be sure to consult with your commercial photographer on what your goals are for the shoot and what you intend to do with the images. You should also consider what your turnaround time ideally looks like. With this info the photographer can send you a proposal on what they can achieve and for what price. Make sure you review the proposal and ask any questions to make the contract as clear as possible prior to the shoot.
Commercial photography shoots often involve the coordination of many schedules, including the photographer, the talent, the location, the graphic design artist and perhaps a publication deadline. Many photographers have equipment that they cannot use in extreme or inclement weather so give yourself as much time as possible to make sure you hit your publication deadline.
Most commercial pictures will be delivered digitally. If you use Smartshoot, you can use the image preview room to select your favorites. These are often touched up in post-production (where the photographer corrects lighting, color grades or removes blemishes, etc from the image).
Commercial Photography pricing is challenging because it's not one-size-fits-all. When it comes to commercial work, prices vary widely. The biggest cost driver of a commercial photography shoot is the scale of production. Commercial Photography refers to work that is going to be used for a business or to drive commerce. This type of work usually involves pricing based on image usage plus a budget for the project as a whole. Work with your photographer to define a budget and set clear expectations.
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