Small Business Marketing Videos
Effective advertising videos work because they match their content to target customers needs. I establish a very clear understanding with my client as to what they want the viewed to do after they have viewed the clip. I always start with the audience and in the treatment I work my way back to a creative that matches the clients goals to the audiences needs. Every piece is a story with a beginning middle and end. With advertising it starts by identifying the problem and moves to how thats solved by my client and ends with a call to action.