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Lifestyle Photography - The Basics

Lifestyle photography seeks to capture the elements of everyday life in a creative, memorable and often idealized way. Lifestyle photography often depicts life as seen in a movie and sits at the nexus of many other types of photography including advertising, editorial, product, architectural and fashion photography. Lifestyle photography is often used in advertising or for editorials and can be used to supplement print or web articles. Lifestyle photo projects often, but not always, require shooting on location and hiring crew, models, makeup artists and stylists. Lifestyle photography that highlights a particular location (rather than focusing on people) is often much easier to produce since there is no need for models, makeup, stylists and lighting.

by Smartshoot
Chrissy Lynn

Tips for Lifestyle Photography

1

Find Your Style

The best method for selecting a lifestyle photographer is to consider the purpose of the shoot, what you have in mind for the images, your budget and timeline. Look for a photographer whose portfolio has examples similar to what you have in mind.

2

Decide On Deliverables

Be sure to consult with your lifestyle photographer on what your goals are for the shoot and what you intend to do with the images. You should also consider what your turnaround time ideally looks like. With this info the photographer can send you a proposal on what they can achieve and for what price. Make sure you review the proposal and ask any questions to make the contract as clear as possible prior to the shoot.

3

Scheduling

Lifestyle photography often involves actors and locations so advance planning is essential. Weather and location can also play an important role in shooting lifestyle photography.

4

After The Shoot

Most lifestyle pictures will be delivered digitally. If you use SmartShoot, you can use the image preview room to select your favorites. These are often touched up in post-production (where the photographer corrects lighting, color grades or removes blemishes, etc from the image).

by SmartShoot

How much does Lifestyle Photography cost?

The cost of Lifestyle Photos correlates to the complexity of the shoot. If the product requires a studio shoot versus a shoot on location. If the shoot requires additional help (models, extras, stylists, rentals, etc). Post productions processing and touch ups factor extensively in to the cost of the shoot. Be sure to consider where you would like this product to be published. Is this for internal purposes? Print? Web only? These will help the product photographer determine the budget and price.

Find a Lifestyle Creative near you!

SmartShoot brings the power of professional photos and videos.

We help businesses and individuals find and collaborate with professional freelance photographers and videographers. Our creatives have delivered over 80,000 projects around the globe.

An example project

10-15 Lifestyle images needed

Keep in mind that the cost of Lifestyle Photography correlates to the complexity of the shoot. If the product requires a studio shoot versus a shoot on location. Is the shoot requires additional help (models, extras, stylists, rentals, etc). Post productions processing and touch ups factor extensively in to the cost of the shoot. Be sure to consider where you would like this product to be published. Is this for internal purposes? Print? Web only? These will help the lifestyle photographer determine the budget and price. Be clear as to where you want to use the images and what your turn over time is. Be sure to request some options for delivery and be amenable to packages. It is implicit that you will retain all rights to the images, but request what their rights policy is.

Suggested Price: $600

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