Posted October 2, 2012 by Steve Young
Small Businesses Use Custom Videos to Enhance Yelp Business Profile Pages
Emeryville, CA. June 7, 2010 TurnHere, the leader in local online video, today announced its selection as the exclusive provider of video creation services for Yelp, the community-led local search site. TurnHere, through its network of over 8,000 professional filmmakers, is providing local video production for businesses that advertise on Yelp, as well as a slate of video-related services, including expanded distribution of their video across the Web.
TurnHere helps Yelp advertisers by engaging potential customers with video in a way that helps them stand out from the competition, showcase their business in a positive light, and create more business from their Yelp listing, said John McWeeny, COO of TurnHere. Video has proven to increase the number of clicks, calls and leads from online business listings and were excited to work with Yelp to bring video that works to small businesses everywhere.
With Yelps local presence and TurnHeres video capability, more small businesses than ever before now have access to low cost, high quality online video. TurnHere enables Yelp to provide their advertisers with two compelling video options (watch sample videos here):
- Premium Video: Advertisers receive a 30-60 second custom video shot at their place of business by a professional filmmaker from the TurnHere network.
- Standard Video: Advertisers receive a 30 second video slideshow made from a series of photos provided by the business with music and custom voiceover narration.
TurnHere provides professional editing of each video and advertisers are able to approve their video prior to it being displayed on their Yelp business profile page. Additionally, advertisers can choose to increase the visibility of their video through TurnHeres premium video promotion package which includes distribution to YouTube, Google Places, Facebook, Yahoo! video and more.
Online Video Advertising Moving Local
Increasingly, small business owners are turning to online video because it is a compelling way to tell a business story while reaching local customers. Local information is the focus of about one in five Google searches* and 66.7% of US Internet users, or 147.5 million people, are watching online videos each month**. BIA/Kelsey reports that of Internet users who view a video ad online 52% visit the company website, 26% visit a store and 21% made a purchase***. And by 2014, online video advertising spending will surge from $1.4B to $5.2B. **
Update: TurnHere is now SmartShoot.
Update: Here is a link to Yelp’s blog on the topic including the video they are featuring on their blog:
*eMarketer, April 2010
** Google, April 2010
*** BIA/Kelsey User View Study, February 2010
About Steve Young
Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.
Keep in touch: @stevepyoung