Posted April 23, 2013 by Jessa Marie Dano

First impressions seem to matter most when it comes to dating, job interviews and websites. With over 366 million websites in the world, a business has about 2 seconds to captivate its visitors.

In fact, a study done by the Institute for Behavioral and Experimental Real Estate at Old Dominion University found that the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo — the one that shows the exterior of the home — for a total of 20 seconds. After that, their eyes tended to flit all over the screen.

“Without an eye-catching photo, the battle is lost before it begins,” says Prof. Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate. “You have to grab people’s attention within two seconds. Do it the way a billboard does.”

Overall, when viewing an online real-estate listing, home buyers spend about 60% of their time on photos, says Prof. Seiler.

While using images shot by a professional photographer remains the number way to truly create an eye-catching photo, there are some less expensive alternatives a business can use.

In this post, we’ll cover the top 10 iPhone Photo apps in the Apple app store.

1. Instagram


Cost: Free

Instagram may be the most famous photo sharing app the Internet has these days. For the first time, Instagram revealed in public their membership data which showed at least 100 million active users in their system. Instagram is an iPhone photo app that lets you take pictures, filter them, and share them directly on social networking sites.

2. Facebook Camera

facebook camera

Cost: Free

Facebook Camera is obviously an app for Facebook users. It is the social network’s newest feature that allows the users to do multi-tasking when it comes to photo and video sharing. It provides an easy way to upload multiple images, edit them, and tag Facebook contacts all at once.

3. Photo Editor by Aviary


Cost: Free for standard; $ 0.99 a month for Premium

Photo editor by Aviary provides a near-professional quality of shots of images. Just like using a regular camera, it has a focus feature. What makes it better than a regular cam is you can add effects and adjust the color of your photo right after shooting them.

The new version 2.0.0 provides better filter effects than any other photo apps with the same feature. It is compatible with iPhone models 3Gs, 4s, 4, and iPhone 5. For users which do not use the app for marketing purposes, they can have a lot of fun editing their images with meme stickers, gags, and so much more.

4. Adobe Photoshop Express

photoshop express

Cost: Free

Photographers and regular camera users know how important it is to know how to use Adobe Photoshop editor. Even the most expert and professional photographer uses Photoshop to enhance their pictures for their business.

The newest editing features of Adobe Photoshop express are:

  • Dodge and Burn Tools

  • Crystallize Effect Tool

  • Pop Color

  • Auto Correct

  • Pixelate Effect

  • Caption and Thought Bubbles

5. Wood Camera

wood camera

Cost: $0.99

Wood Camera filters photos ad creates a vintage/retro/grunge effect. Some Photo editing apps have filters that can have the same effect. In Wood Camera, however, you can see all the effects of your photo before finally choosing one and enhance it even more. After the filter effects, you can crop and perform various auto editing features.

6. 360 Panorama

360 panorama

Cost: $0.99

Show your friends a complete view of your photo using 360 Panorama. This photo app is designed to offer users a panoramic shots which are above ordinary. Now, you won’t have the difficulty of adjusting your camera lense since you can picture the whole view using panorama shots. This is great when taking header images  for your business website. Best of all, you can take a picture while moving or turning around with this ap and still produce a good quality image.

7. Simply HDR

simply HDR

Cost: $0.99

Photographers and hobbyist now have a new choice of uploading images and edit them with artistic effects. HDR or high dynamic register copies what a professional photographer can have, With the features such as black and white, contrasted HDR, contrasted light, and other editing features, users gave enhance their photographs and even show their artistic side.

With Simply HDR, you won’t have to wait for multiple photos on your system. You just have to activate the app, use it, and have many photos in one image.

8. Hipstamatic


Cost: $ 1.99

Hipstamatic is a digital photo application of apple that allows the users to have a squared photo which looks like it has been taken using an antique film. It has a number of software filters that allows the users to manipulate the contrasts of their shots. The application has simulated lenses, films, and flashes to ensure a high quality and professionally-edited photos.

9. Camera +

camera plus

Cost: $0.99

Camera+ is something that every photography hobbyist must have. These are the following features that Camera + has:

  • Automatic saving for videos and photos

  • Cropping feature

  • Countdown time

  • Black and white filters

  • 12 video filters

  • Unlimited video recording when camera is set on default mode

  • Anti-shake features

10. Snapseed


Snapseed is a powerful auto-editing tool for photographs and images from an iPhone or any iOS-powered device. It has a lot of fun filters and other designs that iPhone owners can make use when creating a collage.


Having at least one of these photo editing applications for your iPhone and other iOS device will allow you to do more with your photos. With all these apps available, it’s good to know that you don’t have to spend hundreds of bucks every time you need high quality photos for your business.

You can be as creative as you can get while maximizing the marketing potential of the photos at low to no cost!


About Jessa Marie Dano

Jessa Marie Dano is a freelance writer and blogger. She writes about marketing and online entrepreneurship. One day she hopes to go skydiving, kayaking, and zip lining.

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