So you are thinking of making your own video about your business? With the affordability of the equipment needed to make something good, many people are choosing this option. However, there are some things you might want to bear in mind to make sure your finished video is as good as it can be. Some of these are easier to do than others, but if you want your video to succeed, it is worth trying to implement as many of these points into your production as possible.
Get a good camera
There is no excuse to shoot your video and end up with low-quality footage because of the camera. Even most smartphones these days are good enough to capture 16:9 HD footage, as long as you light it well (more on that later). Even most consumer camcorders will record at a high quality, and they are worth the investment if you plan to make more than one video. That old 90’s tape camcorder you have – leave it gathering dust in the garage where it belongs.
Light it well
You don’t need a full studio lighting kit, or anything close, but remember that the better you light your scene, the better it will look on camera. If possible, use a room that has plenty of natural light. Big windows or glass walls will be great. Failing that, a room with good overhead lights should do just fine. Of course, if you can invest in a good LED light, that would be perfect, but if you don’t have a budget to stretch to that at the moment, just use whatever you can to make sure enough light is on your subject, and getting into the camera.
Your video can look perfect, but if the audio is terrible, its useless. Depending on your camera, you might need a separate audio recorder (for DSLR’s for example), although most camcorders will allow you to plug a microphone straight in. A lapel mic will be good enough, just make sure you clip it in a place (like a tie or shirt) where it will clearly pick up anyone talking, rather than background noise. If you can turn off any air conditioning units, that will also be advisable. Do a level check before you go for the full take, so you can adjust the audio to make sure its not recording too loudly (peaking), or too quietly (requiring post boost). If you can get it somewhere in the middle, you will have good enough audio to make your video worth it.
If you do a take and you don’t think its good enough, do it again. You might have to see this video another 100 times, or it might be going on your website, so spend the extra 5 minutes during the shoot and get it right. No one expects you to be a pro, but if you stumble or stutter or mispronounce something, just do it again. Trust me, you will be glad you did.
This is a guest blog post by Topher Batchelor, a Senior Production Executive at Skeleton Productions, a UK based corporate video production company.