Posted December 7, 2014 by Adam Hofmann

Once you decide to show off your house to the marketplace, creating a real estate video focused on living room videography is one of the best ways to get buyers interested. With a video, buyers can quickly visualize your entire property and decide if your location is one they are serious about purchasing. For you a high quality video will mean more people knocking on your door looking to buy.

Living Room Videography Photo by 360Media

Living room videography photo by 360Media

When creating a real estate video, it is vital to make sure every room looks great. One of the most important rooms to get right is your home’s living room. Customers know that they will be spending a lot of time entertaining guests and relaxing in this part of the house, and so it is important to make this area look great.

Below are ten tips to help you make your living room entice buyers to call you in order to ask for a tour of your property.

1. Vacuum The Floor

Even though your viewers can’t feel your rugs when they’re watching your video, it is very important to vacuum before filming. Any stray leaves, pieces of paper, or anything else on the floor may show up in your video.

These small imperfections may be obvious to your videographer once he runs back to his studio to piece together his shots. He or she may say nothing, however, as most videographers are not keen on running back to your house to film a second time after you vacuum.

2. Polish The Woodwork

When filming your living room, you want everything wooden to shine. Old chairs and tables that are made of wood will look neutral in your video if unpolished but with a little work they will radiantly stand out on camera.

Living Room Videography Photo by David Halperin

Living room videography photo by David Halperin

3. Put Up Artwork

If your living room walls are noticeably bare, consider throwing up a few pieces of art. Just one or two frames can entirely change the feel of the room and drastically increase its appeal in the eyes of potential customers. If you have art in other areas of your house, consider moving them into your living room for these shots.

If necessary, consider borrowing a piece from a neighbor or renting a piece from a local dealership. This investment in your video quality will be worth much more than the few dollars you may be charged by an art dealer to borrow his pieces for a couple hours.

4. Lay Out Cookies or Sweets

Even though your viewers won’t be able to taste it, a tray of cookies or sweet snacks on the coffee table will increase your customer’s interest in your living room.

Putting food out shows the viewer than this is a good location for relaxation and entertaining guests. Adding food into your living room scene sparks a viewers’ imagination, making them consider in greater detail what it would be like to host a holiday party for friends.

Living Room Videography Photo by David Halperin

Living room videography photo by David Halperin

5. Keep Your Pets Out Of The Shot

You may think that letting Fido relax on his doggie bed while you film will add a personal touch to your video. When your videographer arrives, however, you will want your pets out of the shot. Though most potential homebuyers don’t mind animals, some may be unnerved by your pets’ presence. Some buyers are allergic to animals, and knowing that a dog used to live in the house may cause them to second guess your location. Even viewers who aren’t allergic may worry about finding dog hair littered across the house as soon as they move in.

6. Remove Personal Or Family Items

Having pictures of your family in the living room is a big no-no when the videographer shows up. Keeping your personal effects in the room may make your video more personal for you, but it will keep your viewers from imagining their own life in your home.

Stripping the room of personal items is best for filming purposes. Removing your family items allows your viewers to see the living room as a blank slate for them to add their own personal touch. With your items everywhere, it will feel like they are intruding on someone else’s space.

Living Room Videography Photo by Philip Campbell

Living room videography photo by Philip Campbell

7. Consider Rearranging Your Furniture

Your living room furniture may be laid out comfortably but this setup may not look pleasing on video to a prospective buyer. Maybe you’ve maximized seating to provide for the most number of guests. To your viewer, however, the room may simply look cluttered with chairs.

Moving a few pieces of furniture in order to make your room more visually appealing will increase your viewers positive perception of your home. If necessary, remove furniture to minimize any feeling that the room is crowded that may be perceived through your videographer’s camera.

8. Remove Stray Objects Before Living Room Videography

Items like TV remotes, video game systems, and DVD’s should be removed from the living room before filming to eliminate any feeling of clutter they could add to your video. If there are any electronic cords lying out, make sure to hide them or at least press them up against the wall to keep them from splaying out across the floor.

Living Room Videography Photo by Philip Campbell

Living room videography photo by Philip Campbell

9. Ensure That The Room Has Sufficient Lighting

Make sure that your room lights will be sufficient for your real estate videographer to take high quality shots. If there is a certain time of day when the room gets light from outside, request that your videographer show up at this time. If you don’t think the living room has sufficient light for filming, talk to your videographer before he or she shows up. They may have suggestions and they may be able to bring their own lighting equipment with them.

10. Scope Out The Best Angles

Your videographer will most likely have more experience in planning a shoot than you, but before they arrive, you should take some time to consider where the best shots of the room might be taken from. A quick visualization of the best views in your living room can help you spot any blind spots or other parts of your room that look less than inviting from certain directions. Look at your room from all sides and ask yourself if a shot from this angle will emphasize the best qualities of the room or take away from its overall presentation.

About Adam Hofmann

Adam is the Head of Marketing for SmartShoot. He looks after all things content marketing, SEO, social media, customer acquisition and growth. When he's not geeking out at the office, he's off on adventures taking photographs of the world.

Keep in touch: @smartshootinc

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