Posted March 10, 2015 by Casey McCallister
Chris Groch is a talented real estate and portrait photographer from Greensboro, North Carolina. Check out how he got his start in the photo field and his mantra to how he performs his job.
Tell me about yourself. How did you get into photography?
Photography has been a hobby my whole life. As long as I can remember, I have had a camera by my side on family vacations and personal travels. While the path has been gradual, I suppose my first specific professional opportunity was with Google shooting business photos. Having the equipment and skillset for 360 degree panoramic photography led me to architectural where I spend a large part of my time today.
You are a very versatile photographer. What kind of subjects really reel you in?
I love angles and eyes. Finding the angle in a room that really makes it pop is really fun and sometimes very challenging. Capturing the magic behind someone’s expression and eyes is incredibly rewarding.
Any projects that you’re working on that you’re excited about?
I have recently relocated back to my hometown and am shooting real estate. It has been great fun touring all of the homes I grew up driving past.
Who are your mentors? Who do you look to for inspiration?
My mentors in photography are close friends that are also photographers. They have inspired me in much the same way colleagues in the songwriting and graphic arts worlds have done. A simple but valuable lesson that I think applies to any art form: try not to get too caught up in technique and best practices. Everyone’s art is going to be different. That is the beauty of it. Just follow your instinct, trust yourself to make quick decisions, and try not to think too much about it.
With the barriers of getting into photography becoming fewer, how are you staying competitive in the quickly changing field?
I just focus on becoming the best photographer I can be. I don’t really think much about competition. In any business if you focus on creating the best product, the marketing works itself out. In today’s world of social media, most of your advertising is built in. (Follow Chris on Facebook)
What do you wish someone told you when you were just starting out? Any advice for fellow photographers?
Good question. Most the time my greatest leaps forward have been motivated by great failures and mistakes. So, had someone steered me clear of them, I wouldn’t have those learning experiences that revealed profound things.