The New Rules of Event Promotion

Have you ever heard the expression: “The medium is the message”? It’s a phrase coined by Marshall McLuhan, author of Understanding Media: The Extensions of Man, and means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. In today’s… Read more »

Is video worth the investment?

Is online video worth the investment? As all things in life, it depends. The simple way to find out is to ask yourself these three questions. Is having an online presence important? Would I like to increase traffic to my website? Would I like to increase sales from my website? Let’s dive into the three… Read more »

5 Crowdfunding Video Tips to Maximize Your Efforts

­­­ Crowdfunding is HUGE. Websites like Kickstarter and Indiegogo have revolutionized the way a company, artist or individual can get the funding needed to get their project off the ground. Instead of relying on institutions with impossibly tight guidelines and no understanding of the online world that were  all connected to, crowdfunding lets you take… Read more »

SmartShoot Report November 2012

What better way to pick up from yesterday’s Techcrunch article about SmartShoot than another monthly report? November was a huge month for us! Our rfp for video production platform started picking up some major steam and we had an order that was accepted within 21 minutes of posting! It’s really amazing to see the platform that you… Read more »

10 Funny Wedding Photos You Have to See

I love beautiful wedding photos. To seeing two people so in love, so happy to be with one another – it’s an amazing sight. Kind of makes me want to have another wedding ceremony (with the same bride, of course). These photos on the other hand will make you roll of the floor laughing. Here are… Read more »

How to Create a Business Page on Facebook

You probably have a Facebook page. So do your friends, your family and maybe even your cat. Everyone knows the social benefits of using Facebook. Many people don’t realize the commercial benefit of having a page for your business on Facebook. It’s gone from a novelty to a necessity for a business to have a… Read more »

Top 10 YouTube Tips and Tricks

YouTube reports that there are over 72 hours of video being uploaded every minute. With such a vast amount of footage being uploaded, businesses may be wondering if YouTube is a viable marketing channel. If you’re not a believer, there are sufficient video marketing statistics that show video can be a very powerful tool for… Read more »

How to Make a Viral Video

As a marketplace for video production (and professional photography) we’ve seen our share of requests for a viral video. As marketers, we’d all love to create a video that not only explains our product, but also creates a viral loop. However, creating a truly viral business video is very difficult. Trust me I’ve tried. At… Read more »

21 Startup Quotes Every Founder Should Read

I love startups. I love everything about them. I love building a product from nothing and seeing it become something much more than you ever expected. Just today we saw a SmartShoot request that was accepted within 20 minutes after being posted. Incredible! The project ended up having 3 bids within that 20 minute span. However,… Read more »

10 Startup Videos You Should Copy

Don’t worry about failure; you only have to be right once. – Drew Houston, co-founder of Dropbox Did you know that before Drew Houston wrote a single line of code, he made a video explaining the service he wanted to build? (source: Mixergy) And the result? Pages of feedback from all the people that watched… Read more »