How to Use the New Klout Business Portal

There are currently 11 million businesses with Facebook pages and other hundreds of thousands who advertise through live blogs, while 8 million are enlisted in Google+’s local pages. At the same time, 77% of companies belonging to the  Fortune Global 100 use Twitter for business purposes. These numbers could only mean one thing: business owners… Read more »

Viral Video Manifesto: Promote Like a Kardashian

This is the final and bonus principle in a 4-part blog series on how to make a viral video based on the four principles outlined in the book The Viral Video Manifesto. This principle is NOT in the book. Here are links to the four principles: Viral Video Manifesto: Don’t Fake It Viral Video Manifesto:… Read more »

Top Marketplaces to Catapult Your Marketing

Marketing is an indispensable part in running a business since it is the part where businessmen can communicate with their customers. Without it, penetrating the target market would be very difficult. Large scale companies spend thousands, or even millions, of dollars just to get their marketing strategies right, but this does not mean that small… Read more »

Production Tips To Bring Your Business Video To Life

So you are thinking of making your own video about your business? With the affordability of the equipment needed to make something good, many people are choosing this option. However, there are some things you might want to bear in mind to make sure your finished video is as good as it can be. Some… Read more »

5 Simple Ways to Get Amazing Customer Reviews

Did you know that Yelp has over 36 million reviews on their site? And that Google is making a HUGE push to incorporate reviews into their local rankings through their acquisition of Zagat. Reviews of your business are a HUGE part of social proof. From recognizable logos to the number of customers, social proof is an excellent way… Read more »

How to Upload Video to Your Google Plus Page

Google is the world’s NUMBER 1 search engine and that, my friend, is no secret. In fact, many internet marketers use Google results to gauge website popularity. Google is one of the world’s Internet Supergiants. It’s crazy how they can organize EVERYTHING people know. What more when it comes to sharing things to your social… Read more »

32 Must-Read Video Marketing Blog Posts

Are you new to video marketing? Looking for the best place to start your video marketing adventure? We compiled the a list of the best 32 blog posts about video marketing. Make sure you bookmark this page and come back to it whenever you find yourself lost. Why Video Marketing #1: 25 Online Video Marketing Statistics… Read more »

How Shoretel Uses Video to Decrease Bounce Rates & Increase Lead Quality

How does ShoreTel Sky, a provider of hosted VoIP phone systems, use video to decrease bounce rates and increase sales? I got a chance to chat with Michael Freeman, Sr. Manager of Marketing at Shoretel Sky, about how video helps their customers better understand their products, drives better quality of leads and increases conversions. One thing you definitely want… Read more »

The New Rules of Event Promotion

Have you ever heard the expression: “The medium is the message”? It’s a phrase coined by Marshall McLuhan, author of Understanding Media: The Extensions of Man, and means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. In today’s… Read more »