Posted September 18, 2013 by Steve Young
Are you looking for some inspiration for your Facebook Cover Photo?
We scoured the web to find the best looking Facebook cover photos of small businesses.
Here are 17 small businesses with nice looking Facebook cover photos and the lessons from each page:
#1: Show the lighter side of your business
Who: Let It Ride Design
What we like: The video that we created for Let It Ride Design was as quirky and funny as their Facebook cover photo. These guys have a lot of personality and are NOT afraid to show it (which we love!).
#2: Show the finished product
What we like: Why would anyone want an airbrush tan? To look good at the beach! We love that the cover photo represents the primary benefit of its services.
#3: Show the benefits of your service
Who: Fear fest
What we like: If you’re like me then you are fixated to the TV anytime a commercial for a workout program comes out. Why? Because we love seeing before and after transformations.
#4: Show off what you sell
Who: My Little Jules
What we like: Cute babies and cute outfits? I’m sold. I also like how My Little Jules uses a text overlay that states what they do and what products they sell.
#5: Make a collage of what you do
Who: Ruby Media Group
What we like: This is a great example of utilizing every pixel to highlight your products and services. I know exactly what they do just from the Facebook cover photo alone.
#6: Show off your unique brand
Who: JPO Concepts
What we like: Helah Kehati, President of JPO Concepts, wanted a unique artwork that fit with her personality as well as the many aspects of the business. She used a variety of professional and unique sketches that showcased the business within the streets of New York.
#7: Get a little provocative
Who: Glitz Flips
What we like: It’s okay to get a little provocative at times. This is also a great example of using your branding within your cover photo.
#8: Show the faces behind the brand
What we like: While most marketing agencies want to appear big, lotus823 wants to show that they are a small team of dedicated and friendly looking folks who want to help you with your marketing.
#9: Show social proof
What we like: We love that Harrine utilizes her media appearances within the cover photo. It definitely caught my eye and is one step towards building a trusting relationship with your potential clients.
#10: Share how it all started
Who: Simply Kerry
What we like: One of the most powerful cover photos we’ve seen. The story behind Kerry’s business definitely makes me want to learn more about her services.
#11: Let people know that you’re famous
Who: Cheers Boston
What we like: Sometimes you want to go where everybody knows your name and they’re always glad you came. If your bar was the inspiration behind a TV show, wouldn’t you show it off too?
#12: Show people that you’re popular
What we like: Ever go to a restaurant just because you saw a long line? The impact of social proof is very powerful and showing off your many customers is a great way to engage potential customers.
#13: Give a preview
Who: Air Ventures Hawaii
What we like: Air Ventures does a great job of giving a preview of one of their trips. It’s a beautiful shot and makes me want to take a tour (except I’d really be afraid of being that high in the sky).
#14: Make a gallery of your products
What we like: Do you have multiple products that you sell? Why not show them off in your cover photo? The only thing I’d add to the photo is a tagline that overlays the stationary.
#15: Mention all your services
Who: One Martial Arts
What we like: I love this cover photo! The human eye is scientifically drawn to faces, so I love the fact that One Martial Arts uses faces to get our attention. Secondly they highlight their services right above each photo. Brilliant!
#16: Make it action-oriented
Who: ad hoc & addendum
What we like: Must fight hunger while writing this description. I love the use of a call-to-action within the photo. The photo capitalizes on its deliciousness and tells users to “click below to place an order”.
#17: Get a stunning photo
What we like: This is a stunning photo of the facility and really does a great job of capturing the size of the gym. The picture alone makes me want to visit just to see it in person.
While having a great looking Facebook cover photo is step one to growing your sales on Facebook it’s also important to continually change your photo. Make sure you refresh it to represent your current look and feel or to introduce new products and services.
What do you think? Which one was your favorite?
About Steve Young
Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.
Keep in touch: @stevepyoung