Posted December 20, 2012 by Steve Young

Is online video worth the investment? As all things in life, it depends.

The simple way to find out is to ask yourself these three questions.

  • Is having an online presence important?
  • Would I like to increase traffic to my website?
  • Would I like to increase sales from my website?

Let’s dive into the three questions.

Is having an online presence important?

If having an online presence is not critical to your business, then an online video about your business won’t do you any good.

However, if your business gets a healthy dose of new customers through Google, Yelp and/or your website then you should definitely consider online video.

On SmartShoot, you can get a business video that will last for years for about $500-$1,000.

If you’re not ready to commit to spending money on a professional video, then consider shooting a video on your phone or webcam and just see the amount of views that you will be able to generate.

You’ll be surprised by the results.

Would I like to increase traffic to my website?

Zappos reported that they received 250,000 visits from YouTube last year. That’s more than the entire population of St. Petersburg, FL.

I know what you’re thinking. Zappos is HUGE! They are a $1 billion company. I can’t possibly achieve those results.

True. We may not be able to achieve Zappos-like success, but we can however achieve success that is more relevant to our business.

Wendy Sanger McGuire is the owner of Ganosh Gourmet, a gourmet food delivery service located in Coronado, California. After shooting a fantastic and unique video of her business, she now ranks #1 on Google for terms such as “food delivery Coronado”, “gourmet food Coronado”, and “home food delivery Coronado”.

Read her full story and watch her unique video.


Would I like to increase sales from my website?

Whether you sell goods or services online or use your website to drive customers to your local business, online video can help drive more sales.

Dropbox has three things on its homepage:

  • Logo
  • Video
  • Download button

The video increased downloads by more 10% resulting in several thousand extra signups per day.

Okay I understand, you’re tired of examples from BILLION dollar companies.

Let’s take a look at Method Yoga, a yoga studio based in Oakland, CA. Reed Taylor, founder of Method Yoga, bought Google ads to drive traffic to a free 2-hour fitness class.

He used two identical web pages – one with video and one without video.

The results? An 11% increase in signups for his free course. More signups without spending any more money? Sign me up!

Now, the Method Yoga website has three videos: an overview, customer testimonials and a bio of Reed himself.


To recap, online video does not make sense for EVERYONE.

However, using online video does make sense if…

  • Having an online presence is important to your business
  • You’d like to drive more traffic to your website
  • You’d like to drive more sales from your website – especially important if you buy ads

About Steve Young

Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.

Keep in touch: @stevepyoung

More Articles About: Blog, ,