Posted April 5, 2013 by Jessa Marie Dano
There are currently 11 million businesses with Facebook pages and other hundreds of thousands who advertise through live blogs, while 8 million are enlisted in Google+’s local pages. At the same time, 77% of companies belonging to the Fortune Global 100 use Twitter for business purposes.
These numbers could only mean one thing: business owners find social media very rewarding. Thus, several thousands more are looking forward to be part of the social media circle.
The downside, however, is how business owners can really connect with the right people at the right time. To put it in simple terms, businesses with social media accounts are blind as to how their brand is doing in the real world.
In this case, Klout becomes an essential part of the social media experience.
What is Klout?
Klout is a social media analytics used to measure how good you are when it comes to social media popularity. As of now, the analysis of data largely comes from the most popular social networks namely Facebook, Twitter, LinkedIn, Foursquare, and Google+.
Klout is currently working on connecting with other social media accounts. So expect more social networking sites soon.
Individuals may benefit from Klout through bench marking At an early stage, a person can identify his tentative success rate if he plans to engage in business or anything that needs cooperation from a lot of people. However, it is the businesses that can benefit it the most through the Klout Business Portal. This provides them a better understanding of their brand and how their market regards it.
Understanding Klout for Business
Launched in March 2013, Klout Business Portal has allowed businesses to learn more about their brand through measuring their real-world social influence and how influential are their followers and fans are.
The number of your friends and followers may indicate your popularity, but that doesn’t work the same in analyzing your influence. Since Klout is more concerned on how your brand influences, the scoring is largely dependent on the number of likes, tagged messages, re-tweets, and comments. If more people are actively reacting to your posts and tweets everyday, you will have a high Klout score.
Such features are very useful for businesses to:
monitor their business in terms of influence and popularity
find out what areas of marketing should be improved
discover the strengths and weaknesses of their social networking accounts
communicate with their target market more efficiently
How to Use Klout for Business
Setting up a Klout Business Portal account is very easy and free!
Here’s how you do it.
1. Go to the Klout for Business website here. Click on the “Let’s Get Started” button.
2. A sign-up form will appear after clicking the button. Fill as much portions as possible for a more accurate Klout experience.
3. Just like your personal Klout account, you will have to connect your business portal to your different social media accounts. After analyzing your social media activities, Klout will display their business dashboard with the new features. They will be having weekly reports in regards to how well you did in social media.
The new Klout Business Portal is designed and innovated to make social media tracking easier for business owners. Using this would offer great contribution in developing plans for social media marketing. As business owners will have a bird’s eye view of what their brands are good or weak at, revamping marketing strategies would be more convenient.
About Jessa Marie Dano
Jessa Marie Dano is a freelance writer and blogger. She writes about marketing and online entrepreneurship. One day she hopes to go skydiving, kayaking, and zip lining.