Posted October 2, 2012 by Steve Young
Even with companies paying more and more attention to Twitter followers and Facebook fans, email marketing is still a key leg of any marketing strategy. And as a marketer, it hurts to see any of your email subscribers leave and it hurts even more if you’re Derrick from Groupon. If you’ve ever unsubscribe from one of Groupon’s emails, you know exactly what I’m talking about.
On the Groupon unsubscribe page, there is a video where you can “punish” Derrick for sending you an email that you found irrelevant. If you decide to punish him, someone (maybe his boss) comes over to yell at him for the unsubscribe and throws some water at him. At the end of the video, your able to repent for your vicious act and resubscribe to his emails.
Groupon’s known to be a little quirky and this is just one example. Even if the no one resubscribes, their creative use of video has people tweeting and blogging about an unsubscribe page! Ingenious if you ask me. It’s a great example of the power of video and a company really using their personality to engage you or in this case re-engage you.
About Steve Young
Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.
Keep in touch: @stevepyoung