Posted October 2, 2012 by Steve Young

Over the last few years the importance of online videos has grown exponentially. Video marketing has proven to reach new audiences in a captivating and dynamic way. However, there are several misconceptions about what happens in the world of custom video producing. Here are seven myths to expose the truth of how promoting business with internet video has endless benefits.

ONE: Video Production is expensive

Not at all!  The cost of making a video online has significantly dropped over the past few years.  Video equipment and the tools editors use are much cheaper and easier to use now.  In fact, most consumer computers come preloaded with video editing software.

TWO: I Need to be an Actor to Make a Video

Not true! Many small business owners are nervous about going in front of the camera, but you don’t have to be a professional actor to make a great video! Skilled filmmakers are used to working with regular people, just like you. Just be yourself and talk about what you know best: your business.  Passion about a topic goes a long way in selling a product. Think Tony Little.

THREE: No One Watches Video’s Online

YouTube is the third most popular site on the web, and the second largest search engine in the world. In fact, 30 billion videos are viewed every month on YouTube. (ComScore)

FOUR: Traditional Advertising is More Effective

Traditional media outlets such as TV, print, and radio all carry high cost, which is why more people are turning to the internet. Producing a video at a single cost and being able to distribute it across multiple social networking sites reaches a wider audience. The internet also allows people to view content at any time they want. Traditional media outlets have a specific schedule to follow.

FIVE: The Viewer Wants to Know Everything

When the camera starts rolling that’s your opportunity to talk directly to your viewers, tell them what is MOST important. Make a short list of ideas and topics you want to convey in your video. Usually people will begin by discussing what they are most passionate about and this organically evolves into them talking about the business.

About Steve Young

Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.

Keep in touch: @stevepyoung

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