Posted February 16, 2015 by Nicole Tapp
1. Cicada Princess by Mauricio Baiocchi
Baiocchi receieved the full funding for this project on July 8th, 2011. His Kickstarter video does a fantastic job of drawing in the viewer and making them pay attention. The videographer places gorgeous shots of Baiocchi’s dreamlike animation alongside behind-the-scenes shots of Cicada Princess, giving the video the feeling of a DVD featurette. Baiocchi’s narration covers everything a potential backer would be interested in learning: how the project was started, who’s associated with it, and why the team requires funding. This is a great outline for amazing Kickstarter videos for media projects (such as short films, animation, and music videos) that have been partially started.
2. The Present by Scott Thrift
The first 60 seconds of Thrift’s Kickstarter video consists of poignant images and Thrift’s own (somehow upbeat) remorse for not appreciating every day of his life. This beautifully-written narration helps the viewer make an emotional attachment to the speaker before they even find out what the project is. While risky, it certainly worked for Thrift’s video. His idea for a meditative “annual clock” was successfully funded on November 11th, 2011.
3. Black the Fall by Sand Sailor Studio
Sand Sailor Studio’s side-scrolling videogame began with a Kickstarter video showcasing the animation and graphics that had already been achieved. What makes this video unique is the how viewers are able to meet the artists face-to-face as they discuss their craft. This is another great way to help viewers connect. There are beautiful shots of 2D concepts being drawn, and interesting looks into how the game is being coded for the players. Sand Sailor Studio knows that their target demographic is video games enthusiasts, and by the end of the video, the viewer can certainly tell how passionate the team is.
4. OmieBox by OmieLife
This excellent Kickstarter video is simple and to the point, but still has the hallmarks of a professional video. It begins by introducing the viewer to Nancy Yen, a young mother facing a problem – how can she pack her children nutritious school meals that are still warm by lunchtime? The riddle is unraveled with help from engineers who helped design the OmieBox. This video works by catering to its demographic: working parents who don’t have the time to sit through a long, abstract video. By the end of the video, the viewer knows exactly how the OmieBox works and how they and their children can benefit from it.
5. Bring Reading Rainbow Back by LeVar Burton
Burton’s 2014 Kickstarter campaign to produce more episodes of the children’s television show Reading Rainbow was wildly successful, and set a precedent for future Kickstarter project. This video brilliantly plays on the viewer’s nostalgic memories and anticipation as Burton visits an elementary school, being greeted by faculty members and children alike who instantly recognize him. The self-aware humor of the video immediately makes the viewer feel delighted, and very likely to share the link on social media channels. LeVar’s video explains his plans for a rebooted Reading Rainbow franchise and the personalized rewards backers will receive. By the time funding was over, 105,857 backers had donated.
About Nicole Tapp
Nicole Tapp is a writer from San Diego, CA. Along with photography and videography, she enjoys researching and writing about many different topics pertaining to contemporary and digital art.