Posted October 2, 2012 by Steve Young

There’s no better way to introduce your business than with a video. It gives you the opportunity to show your personality, highlight what makes your business unique and help potential customers understand what it is that makes your business great. It’s the next best thing to having the customer actually walk through the front door.
Once you have this wonderful video in your hands, you’re left to wonder what in the world do I do with it? We at TurnHere help you create this wonderful video and also distribute it to YouTube, Facebook, Google and the other popular sites. We also make it easy for you to put your video on your website. Even with all that, there are some other places that you should definitely give your video some love and may have overlooked.

Here are four places that we recommend you provide a link to your video:

There’s no better way to introduce your business than with a video. It gives you the opportunity to show your personality, highlight what makes your business unique and help potential customers understand what it is that makes your business great. It’s the next best thing to having the customer actually walk through the front door. Once you have this wonderful video in your hands, you’re left to wonder what in the world do I do with it? We at TurnHere help you create this wonderful video and also distribute it to YouTube, Facebook, Google and the other popular sites. We also make it easy for you to put your video on your website. Even with all that, there are some other places that you should definitely give your video some love and may have overlooked. Here are four places that we recommend you provide a link to your video:

1. Email Signature

Even with the advent of social media, email is still the number one way we all communicate. As a business owner, you probably send hundreds if not thousands of emails a day to potential and existing customers, so it’s the perfect place to get your video and business in front of relevant eye balls. Just think of all the customer service emails you send out a day and what a video can do to show the face behind the name. A simple link to your video can have a huge impact on whether or not you close the deal. As an example, here’s what I use on my email signature:

Steve Young steve.young@smartshoot.com
Get a Video for Your Business Today at http://www.smartshoot.com

2. LinkedIn Profile

Social media sites are quickly dominating the first page of Google search results. Just see how many social media sites show up when you search for “turnhere” or “steve p young” – that’s me by the way. I put the “p” in there to distinguish myself from the quarterback, but you can leave it out if you feel better knowing that a Hall of Fame football player wrote this blog. Funny how the only “correct” search result for my name is my LinkedIn profile, which brings me to my next point. LinkedIn allows you to put three links on your profile and one of them should be a link to your video. You can also customize the text of the link, so you might consider putting a call to action. For example, “Watch a video to learn more.” There are character limitations so you’ll have to be more clever about the text than I was.

3. Twitter Profile

Twitter connects you to your customers right now, in a way that was never before possible. The conversational nature lets you build relationships with customers, partners and other people important to your business. That’s why it’s the perfect place to put a link to your video – the perfect medium to introduce and connect with your customers. On your Twitter profile you can put a link to any URL, so make sure that URL has your video on it.

4. Your Blog

If you haven’t started a blog, then what are you waiting for? It’s easy to set up and doesn’t cost a thing. SEOmoz has a great blog post on 21 Tactics to Increase Blog Traffic. See they’re already increasing traffic to their blog just by creating fantastic content. Most blogging software allows you to customize the content of the right or left column – the part of the blog that is usually static. Think the right side of your Twitter profile. Embed your video in this section and introduce your business to all the new visitors that will be coming to your blog.

[Image courtesy of flickr user ulldepeix.]

About Steve Young

Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.

Keep in touch: @stevepyoung

More Articles About: Blog,