21 Incredible Social Media Statistics 2012 [INFOGRAPHIC]

Our head of social media is the customer.
–McDonald’s

Having a hard time buying into social media as a legitimate marketing strategy? Do you think that only “kids” are on Facebook? Not convinced that you can drive real revenue from social media?

Look no further, we have an infographic that gives you the cold hard facts about social media marketing and its affect on the bottom line.

Here are 21 social media statistics that may surprise you.

A few of our favorites:

  • Facebook-connected shoppers are 9 times more likely to share content with friends. (source: SociableLabs) Tweet This Stat
  • 20% of Facebook users have purchased something because of ads or comments they saw on the site. (source: FactbrowserTweet This Stat
  • Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. (source: BuddyMediaTweet This Stat
  • Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (source: comScoreTweet This Stat
social media statistics 2012 infographic