Posted November 7, 2012 by Steve Young

Our head of social media is the customer.
–McDonald’s

Having a hard time buying into social media as a legitimate marketing strategy? Do you think that only “kids” are on Facebook? Not convinced that you can drive real revenue from social media?

Look no further, we have an infographic that gives you the cold hard facts about social media marketing and its affect on the bottom line.

Here are 21 social media statistics that may surprise you.

A few of our favorites:

  • Facebook-connected shoppers are 9 times more likely to share content with friends. (source: SociableLabs) Tweet This Stat
  • 20% of Facebook users have purchased something because of ads or comments they saw on the site. (source: FactbrowserTweet This Stat
  • Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. (source: BuddyMediaTweet This Stat
  • Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites. (source: comScoreTweet This Stat

social media statistics 2012 infographic

About Steve Young

Steve Young is the Director of Product Marketing at SmartShoot. He enjoys writing about marketing, design and product development. Although he shares the same name as a famous quarterback he unfortunately does not share the same bank account, so please throw him a bone and share or comment on his posts. Connect with him on Twitter and Google+.

Keep in touch: @stevepyoung

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