Posted March 23, 2015 by Casey McCallister

(Header image by SmartShoot photographer, Chrissy Lynn)

SmartShoot is very excited to reveal the results of our very first photographer pricing survey! Over 250 photographers told us their average prices billed to their clients across 7 genres and the results are extremely insightful.

With this information, our hope is to educate companies what professional photography is worth, and remind fellow photographers to value your work and price it accordingly.

Some highlights include:

  • Real Estate Day Rate: $1082
  • Engagement Half Day Rate: $646
  • Events Day Rate: $1341
  • Food Day Rate: $1177
  • Portraits Day Rate: $954
  • Product Day Rate: $1457
  • Large Wedding Rate: $4000

Thank you to everyone who filled out the survey! The full breakdown is below.


Geography

We received results from 41 of 50 U.S states, 4 from Hungary, 3 from Bulgaria, 3 from South Africa, 2 from Ukraine, 1 from Austria, 1 from Luxembourg, 1 from France, 1 from Switzerland, 1 from Mexico, and 1 from Spain

2015 SmartShoot Pricing Survey Results

2015 SmartShoot Pricing Survey Results

View the complete geographic map of all the results.


Real Estate

Small Job (1 hour, natural lighting, color correction)

Average Price: $252
Median Price: $200

Medium Job (1/2 day, bounce flash as needed, color correction)

Average Price: $548
Median Price: $500

Large Job (full day, lighting, color correction & HDR as needed)

Average Price: $1082
Median Price: $986
Real-Estate


Engagement

Small Job(1 hour, their location)

Average Price: $239
Median Price: $250

Medium (2 hours, their location)

Average Price: $387
Median Price: $395

Large (1/2 day, their location)

Average Price: $646
Median Price: $600
Engagement


Events

Small (2 hours, natural lighting)

Average Price: $359
Median Price: $300

Medium (1/2 day, natural lighting)

Average Price: $681
Median Price: $600

Large (full day, lighting, assistant)

Average Price: $1341
Median Price: $1200
Event


Food

Small (1-2 hours, natural lighting)

Average Price: $295
Median Price: $250

Medium (1/2 day with lighting)

Average Price: $584
Median Price: $500

Large (full day with lighting and styling assistant)

Average Price: $1177
Median Price: $1000
Food


Portraits

Small (single person, natural background)

Average Price: $230
Median Price: $200

Medium (1/2 day, lighting, single background)

Average Price: $525
Median Price: $462

Large (full day, lighting, single background)

Average Price: $954
Median Price: $800
Portrait


Product

Small (5-10 products, natural lighting)

Average Price: $418
Median Price: $300

Medium (10-30 products, portable seamless & lighting)

Average Price: $797
Median Price: $500

Large (30-50 products, portable seamless & lighting)

Average Price: $1457
Median Price: $1000
Product


Wedding

Small (4 hours, no assistant)

Average Price: $1165
Median Price: $1000

Medium (8 hours, with assistant)

Average Price: $2190
Median Price: $2000

Large (whatever it takes)

Average Price: $4000
Median Price: $3000
Wedding

About Casey McCallister

I am an adventure and outdoor lifestyle photographer from San Francisco and the growth hacker at SmartShoot. I enjoy traveling and spending time in nature.

Keep in touch: @caseymac

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