14 Marketing Resources for 2014
There’s an abundance of information on the web. Sometimes it can be frustrating sorting through good and bad content. So where do you begin?
In this post, we’ll share with you some of our favorite places on the web to expand your marketing knowledge. These resources are bringing massive value. Let’s dig in.
1. Jab, Jab, Jab, Right Hook
The textbook for sharing stories on social media
In Jab, Jab, Jab, Right Hook, New York Times bestselling author Gary Vaynerchuk uses 79 case studies from Twitter, Facebook, Tumblr, Instagram and Pinterest to explain how to tell your story in a noisy, social world. I recommend listening to some of Gary’s talks on YouTube before reading. His energy and vibes are contagious, and being able to mentally hear him through his writing can really transform the experience of consuming JJJRH.
2. Born to Blog
How to blog and what to blog about
Born to Blog explains how anybody can kill it in blogging and why you should be trying to do so. Mark Schaefer and Stanford Smith explain how there are five main qualities that all bloggers have, and we all possess at least one of them. From there they break down what it takes to execute a blog for both businesses and individuals.
Engaging your audience
President of UnMarketing Scott Stratten has an engaging podcast where he chats with industry leaders and entrepreneurs on viral, social and authentic marketing, or unmarketing as he calls it.
4. Stanford University’s Entrepreneurship Corner
Talks from entrepreneurial thought leaders
The podcast by Stanford University’s Entrepreneurship Corner hits on topics like disruptive innovation, social change and entrepreneurial changemakers. These talks are amazing opportunities to widen your perspective on how the world works and how it could work.
5. The BeanCast
This Week in Tech for marketing
If you’re familiar with This Week in Tech, consider this the marketing version. Although, you don’t need to be a marketer to be engaged in BeanCast’s weekly round table podcast. It’s packed with useful storytelling and specific case studies.
6. Six Pixels of Separation
All things digital marketing
Six Pixels of Separation is a podcast by Twist Image, a digital marketing agency. The president Mitch Joel, who is also a talented speaker, hosts it while sharing his always on, always connected world of media hacking.
7. Social Pros Podcast
Conversations on social media
Jay Baer and Jeffrey Rohrs are social and content accelerators and host some brilliant conversations with real people doing real work in social media.
Mind, life, culture, universe, technology
“To arrive at the edge of the world’s knowledge, seek out the most complex and sophisticated minds, put them in a room together, and have them ask each other the questions they are asking themselves.”
9. Copy Blogger Media
Creating audience-focused content
Although their site started out as a one-man blog, Copyblogger Media’s site is now an epic information resource—sharing knowledge, ideas and case studies on content marketing.
10. The Complete Guide to Video Marketing
Video marketing explained
The Complete Guide to Video Marketing clarifies how to maximize video views, improve your Google ranking and sales, implement the viral video formula, and avoid essential video production mistakes.
11. The Advanced Guide to Content Marketing
Executing your content marketing plan
Packed with information, this is an effective resource for both beginner and experienced marketers. The Advanced Guide to Content Marketing was created by Neil Patel and Kathryn Aragon to help you execute your marketing content plan in a detailed, step-by-step fashion.
12. Sparring Mind
Productivity, creative work, and habits
Want to be more creative? Change your habits? Be happier? Gregory Ciotti’s blog will help you understand, from a behavioral psychology point of view, why you do the things you do and how to change them.
13. Kevin Dewalt
Customer development and a helpful community
Kevin Dewalt is an entrepreneur, advisor and investor who is all about teaching, writing and helping other entrepreneurs in any way he can, including through resources on his site where he offers free startup help and a free startup course. His startup SoHelpful is a community of experienced professionals offering free one-on-one advice.
14. Brian Solis
Disruptive technology and how it’s affecting business
Brian Solis has written about technology and the future of business in several books and regularly shares thoughts and lessons through his blog. He’s is a digital analyst, futurist, and a globally recognized thought leader.